Spanx takes over Hollywood with the Spanx Booty Bus and an unforgettable Oscars Red Carpet Viewing Party at The Grove LA

Spanx Booty Bus takes over Hollywood this Oscars week!

Los Angeles, CA (PRWEB) February 28, 2011

The #1 international shape wear brand for men and women, Spanx, Inc., took over The Grove in the heart of Los Angeles on Sunday. Thousands of people watched the jumbo screen as celebrities took on the fashionable red carpet during the Oscars. The 32 foot double decker bus, deemed the “Spanx Booty Bus” was parked in the middle of The Grove, where people could not only shop, listen to our DJ-Yo-C spin great music on top of the bus, but also get a $ 25 dollar gift certificate to spanx.com. Guests created flipbooks by the Spanx Booty Bus and viewed the current and new lines from Spanx.

Guests were shown Spanx Swimwear, Spanx for Men, the new strapless bra, Bra Cha Cha and Slim Cognito body shapers just to name a few. Audiences also had the opportunity to listen to our celebrity stylist panel commentate on the celebrity fashion during their walk down the red carpet. Panelists included A-list celebrity stylist Vanessa Geldbach, BBC correspondent Bruce Reynolds, Style Expert as seen on E!, Lindsey Albanese, POSHGLAM blogger Imelda Vergara and hosted by actress/model Samantha Gudstat.

During the Oscar week, the Spanx Booty Bus was used as a mobile style lounge where celebrities and A-list stylists (Jessica Paster and Brad Goreski) stopped in to check out all the new products from Spanx!

Spanx founder, Sara Blakely, said, “We were so excited to take Spanx on the road to our favorite stylists and celebrities this year and, we’re happy to report there were no spare tires found on this Booty Bus!”

Please see rundown of week:

On Monday-Thursday (Feb 21st – 25th), the bus was available for features, interviews or segments that took place on the bus, the bus also traveled around to different show sets to gift wardrobe departments for hit shows like 90210, where Anna Lynne McCord picked up a Spanx bathing suit.

Friday and Saturday (Feb 25th & 26th) from 10am-6pm the bus was parked at the famous Beverly Hilton Hotel where A-List stylists and celebrity clients came to pick up Spanx to wear on their big day! We had everyone from Rachel Zoe, Kelly Rutherford, Karina Smirnoff, Laila Ali, Nancy O’Dell, Taylor Armstrong, Amber Landcaster and many others who attended. We also had male celebs, Brad Goreski, Joey Fatone and Antonio Sabato Jr, who grabbed a favorite Spanx for Men product, undershirt and/or underwear.

Celebrity Spanx fans who attended the Oscars and/or Oscar Events include: Annette Benning, Emily Blunt, Natalie Portman, Mila Kunis, Jessica Alba, Serena Williams, Rachel Zoe, Karina Smirnoff, Christina Milian, Laila Ali, Nancy O’Dell, just to name a few.

Ten years ago, Spanx Founder Sara Blakely began her mission to make the world a better place, one butt at a time. A frustrated (yet fashionable) consumer-turned-entrepreneur, Sara reinvented shapewear with innovative designs and smart features and won the hearts of fashion-loving women, from Oprah Winfrey to Gwyneth Paltrow. Obsessed with creating comfortable garments that minimize figure flaws, Spanx has created more than 200 problem-solving products and has entered into new categories like SPANX for Men, Slimming Swimwear, Bras, and Slimming Apparel.

SPANX was chosen as LUCKY Magazine’s #1 obsession in their ‘Top 10 Biggest

Obsessions Ever’ on the Style Network – 12/18/2010

“I love SPANX, I love SPANX. I wear SPANX every single day. I’ve given up panties. I wear

SPANX!” – “SPANX revolutionized our lives.” Oprah Winfrey

Tina Fey said, “SPANX. It’s my dream come true.” On an episode of 30 Rock, this long-time

“Bra-llelujah has changed my life… Hallelujah!” – Debra Messing

“They’re not just to hold you in, they smooth you out.” Everybody wears Spanx…everybody WEARS Spanx….everyone does” – Kelly Osbourne

Miley Cyrus told US Weekly at the 2009 Grammy Awards that “SPANX are a gift from God!”

While promoting her show Parks and Recreation, Amy Poehler told an NPR host that her post-baby body was a result of “a lot of SPANX going on!”

When asked by People Stylewatch what her red carpet secrets were, she said, “a stylist and Spanx!” – Carrie Underwood

Kim Kardashian – “SPANX are my best friend!”

“I wore SPANX under my Fantastic Four costume. I love them! SPANX are the only thing that smoothes out all of my lumps and bumps.”- Jessica Alba

Talking about her host’s amazing post-baby body on Access Hollywood, this classic beauty said, “She’s got better SPANX than I do.” – Julia Roberts

“There are these great things called SPANX, and they just squeeze you in. It’s terrific! That’s how all the Hollywood girls do it!”- Gwyneth Paltrow

Spanx Booty Bus Daily Videos recaps in HD (great for streaming on your site): http://www.youtube.com/user/SpanxInc

Please contact DesireeOntiveros on desiree(at)cldstylehouse(dot)com for hi-res images and downloads links to the Spanx Booty Bus daily videos.

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Related Jessica Alba Press Releases

Mood-lites®, the Hottest Trend in Dorm Décor, Home Design and Fashion, Achieved Celebrity Status at the Teen Choice Awards

Annapolis, MD (PRWEB) August 26, 2005

Step aside, dull, ordinary white light bulbs – Mood-lites®, http://www.mood-lites.com, dubbed a “must have” by The New York Daily News and a “best bet” by New York Magazine, were showcased at the Teen Choice Awards in the Backstage Creations Retreat on August 14th in Los Angeles, California, and featured as part of the backstage décor. Celebrities loved the lights and were thrilled to pick their favorite mood and color. Coined ‘Light Bulbs for Your Lifestyle™,’ Mood-lites were described by For Me Magazine as “one of seven things every girl needs.” Available in seven “moods” ranging from Happy™ to Tranquility™, Mood-lites are available nationwide at Linens n Things, and select Bed, Bath, and Beyond stores, spas and other fine retailers.

The stars at the event could not get enough of Mood-lites. Serenity was a favorite of many of the stars, including Hilary Duff. Hulk Hogan asked for a six pack of Serenity and told Hulkomania fans to “Get Ur Mood On”. Fergie from the Black Eyed Peas thought the Mood-lites were cool – and liked the blues as well (again, another for Serenity!).

Another favorite was Passion – not a big surprise among the Hollywood elite! Who do you think favored Passion? Was it John Cena (winner of Summer Slam – congrats!), Regina King, Jessica Alba, Shannon Elizabeth or Jesse McCartney? Visit the website to find out- and to see why Mood-lites are the latest and greatest room decor Achieve Magazine calls “Hot”!

Some things to note about Mood-lites:

October is fire safety month! New York Magazine’s Metro states that ‘Mood-lites have a glow akin to that of a candle’, so Mood-lites are gaining additional momentum from the product launch as consumers are using Mood-lites instead of candles, to avoid the flickering flames associated with hazardous fires (especially among young children, teens, in college dorm rooms, and spas, to name but a few). What a great month to talk about them!

Mood-lites have been ‘consumer tested and approved’ – with thumbs up and stamps to prove it from the Health and Wellness Club and the Creative Home Arts Club!

Mood-lites offer a color and mood for everyone, including Renewal™ (jade), Tranquility™ (sapphire), Serenity™ (turquoise), Passion™ (crimson), Creativity™ (purple), Happy™ (yellow) and Energy™ (orange).

Mood-lites make terrific gifts –including fabulous wedding and baby shower gifts, trendy holiday stocking stuffers, great back to school items or simply something creative and unique for the home, spa, restaurant or office.

Part of the proceeds of this product line goes to a great cause – iFred (the International Foundation for Research and Education on Depression, http://www.ifred.org). Ifred is a nonprofit organization dedicated to alleviating the stigma associated with depression.

Mood-lites are sold at Linens n Things nationwide and at select Bed, Bath, & Beyond stores, Ace Hardware stores, spas and more. Visit http://www.mood-lites.com for fun contests, design ideas, and to hear all the celebrity buzz!

About Innovative Analysis, Inc.:

Innovative Analysis, Inc., http://www.innovativeanalysis.com, a marketing and design firm based in Annapolis, Maryland, is the maker of Mood-lites, the new “Light Bulbs for Your Lifestyle™.”

Contact: Kimberly Perry, Innovative Analysis,Inc., 410-268-0044

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More Jessica Alba Press Releases

Mandalay Entertainment Names Cathy Schulman as President of Mandalay Pictures and Newly Formed Mandalay Independent

Los Angeles, CA (PRWEB) January 4, 2007

Veteran film executive and Academy Award winning producer Cathy Schulman, has been named President of Mandalay Pictures and newly formed Mandalay Independent today, January 4, 2007 by Peter Guber, Chairman and CEO of The Mandalay Entertainment Group.

Ms. Schulman will immediately assume her responsibilities for the development, production, distribution, oversight and branding of Mandalay’s film slate. Schulman was last year’s recipient of the 79th Annual Academy Award for best picture with the critically-acclaimed box office hit, Crash. She also produced The Illusionist, starring Edward Norton, which is in current release.

“With a renewed capital commitment for feature films and a multi-year relationship with Universal Pictures we continue to be committed to the belief that the motion picture business will be the center post for Mandalay’s multi-faceted entertainment enterprises. Cathy’s attitude and aptitude are perfectly suited for today’s challenging environment and we plan to support her with additional capital for executives and resources together with the fine and talented executives who currently run Mandalay,” said Guber.

“It is a true pleasure to join Mandalay and play the lead role in creating a future profile for Mandalay Pictures. In joining a ten year old company and producer Peter Guber, who has created and produced so many terrific and successful films, I have a partner who will provide me with the resources and resourcefulness that will enable my experience and the films we create to be successful and special. It’s our shared vision to produce both large scale and independent pictures that will be self-distinguishing in today’s busy and competitive landscape. I am deeply committed to discovering and supporting filmmakers of vision while making Mandalay a continued home for film talent looking to make a difference in the world-wide motion picture landscape,” says Schulman.

Schulman was most recently a partner in Bulls Eye Entertainment where she produced Sony’s Thumbsucker. Before joining Bulls Eye she produced Lionsgate’s Godsend starring Robert DeNiro. Schulman is currently wrapping a political documentary with her producer partner Don Cheadle involving the Sudan for Warner Independent and Participant Productions. Previous to Bulls Eye Entertainment, she ran APG, the production division of AMG; was an executive at Savoy Pictures, Goldwyn Pictures and Sovereign Pictures; and was a director of programming at the Sundance Film Festival during its formative years in the early 90′s. Schulman has had a hand in numerous films from My Left Foot, Reversal of Fortune, Madness of King George and Much Ado about Nothing to Sidewalks of New York and Gangs of New York.

Mandalay Pictures, as part of The Mandalay Entertainment Group, has independently financed over three quarters of a billion dollars in feature films, including The Score (starring Marlon Brando, Robert DeNiro and Edward Norton), Tim Burton’s Sleepy Hollow (starring Johnny Depp and Christopher Walken), I Know What You Did Last Summer (starring Jennifer Love Hewitt, Sarah Michelle Gellar and Ryan Phillippe), Wild Things (starring Matt Dillon, Kevin Bacon and Neve Campbell), The Jacket (starring Adrien Brody and Keira Knightley), Seven Years in Tibet (starring Brad Pitt), Into the Blue (starring Paul Walker and Jessica Alba), Deep End of the Ocean (starring Michelle Pfeiffer and Whoopi Goldberg), Les Miserables, Donnie Brasco (starring Johnny Depp and Al Pacino), and Enemy at the Gates (starring Jude Law and Ed Harris). Among Peter Guber’s producing credits prior to Mandalay are Midnight Express (starring Brad Davis), Flashdance (starring Jennifer Beals), The Color Purple (starring Danny Glover and Whoopi Goldberg), Gorillas in the Mist (starring Sigourney Weaver), Witches of Eastwick (starring Jack Nicholson and Michelle Pfeiffer), Missing (starring Jack Lemmon), Batman (starring Michael Keaton and Jack Nicholson) and the Oscar winner Rainman (starring Tom Cruise and Dustin Hoffman). Mandalay currently has a robust development slate heading into 2007.

In addition to its feature film operation, Mandalay Sports is a national sports entertainment provider. It is a leader in professional baseball with the most significant minor league franchises and stadiums nationwide. Franchises include affiliations with the Los Angeles Dodgers, New York Yankees, Detroit Tigers and many other professional teams. Mandalay has a premier leadership team extending into brand integration as well as promotional sponsorship, which is continually growing out of its sports assets. Mandalay Television currently enters its second season with the critically acclaimed Brotherhood series on Showtime. Mandalay Television has just completed its first block of four feature films for the cable network Lifetime based upon Nora Roberts’ number one best-selling novels. Mandalay Television has produced a vast quantity of movies as well as dozens of television series for virtually all of the current outlets. Also under Mandalay’s assets is its strategic major investment in Mandalay Mosaic; which owns the Dick Clark Company, leading to the production of many highly acclaimed and annual award shows including “The Golden Globe Awards” and “The American Music Awards.” Mandalay also has a strategic position in GoFish – a robust user generated online content company.

Press Contact:

Dawn Miller / Alastair Duncan

310 300 0950 x 231 / 223

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More Jessica Alba Press Releases

Jessica Alba, Cash Warren & The Kids Brunch S1497 S1497 STEVE BRODERSEN REPORTS 100811 Jessica Alba, husband, Cash Warren, anf their two kids, had brunch at Dominick’s Restaurant, on Beverly Blvd., in Beverly Hills.

BLRock 423 BLRock Pictures – Jessica Alba walking in Beverly Hills going to the nail salon, California. Jessica Marie Alba (born April 28, 1981) is an American television and film actress. She began her television and movie appearances at age 13 in Camp Nowhere and The Secret World of Alex Mack (1994). Alba rose to prominence as the lead actress in the television series Dark Angel (20002002). Alba later appeared in various films including Honey (2003), Sin City (2005), Fantastic Four (2005), Into the Blue (2005), Fantastic Four: Rise of the Silver Surfer and Good Luck Chuck both in 2007. Alba appears frequently on the “Hot 100″ section of Maxim and was voted AskMen.com’s number one on their list of “99 Most Desirable Women” in 2006, as well as “Sexiest Woman in the World” by FHM in 2007. The use of her image on the cover of the March 2006 Playboy sparked a lawsuit by her, which was later dropped. Alba has won various awards for her acting, including the Choice Actress Teen Choice Award and Saturn Award for Best Actress (TV) for her acting in the series Dark Angel, though her acting has also been criticized, as she has been nominated for numerous Razzie Awards as well.

April Rain® is Celebrating Mother’s Day with Hollywood Moms

Day Rainew

Issaquah, WA (Vocus) April 1, 2009

Being a mother is one of the most difficult jobs in the world. Add to that being a working mother, trying to uphold celebrity status and you’ve got another story. April Zangl, founder of April Rain Skin Science®, hopes to ease the burden (and need) to stay young and beautiful in the celebrity spotlight for a few celebrity moms (and moms-to-be). This Mother’s Day, April Rain® has partnered with Distinctive Assets and will be positively drenching the skin of Hollywood’s hottest and hardest working A-list moms with the Day and Night Rainew® Collection. Among those who will be so lucky to receive the “Mother’s Day in Hollywood” gift box include: Jessica Alba, Angelina Jolie, Jennifer Garner, Gwen Stefani, Rebecca Romijn, Ashlee Simpson, Jamie-Lynn Spears, Minnie Driver, Amy Poehler, Elisabeth Röhm, Tori Spelling, Michelle Monaghan, Alyson Hannigan, Alison Sweeney, Julie Bowen, Kelly Rutherford, Angie Harmon, Elisabeth Hasselbeck, ElinWoods, Nicole Richie, Nicole Sullivan, Constance Marie, Lisa Marie Presley, Tisha Campbell-Martin and Camila Alves.

The Rainew® Collection includes the ultra hydrating Night Rainew® and the multi-dimensional Day Rainew®. Both products are power packed with the rejuvenating proprietary HydroPeptide®, intensive time-released hydrators, and organic antioxidants that provide super-defense and create wrinkle-resistant skin. The superior collagen building properties of both these products left every clinical consumer study participant saying their skin looked smoother and 90 percent with less wrinkles.

Although April Rain® will be pampering the skin of these posh ladies with the luxurious Rainew® Collection, April hopes that these celebrity moms will be instrumental in spreading her mission and the word about “Beauty for Pure Water.” For every Rainew® product sold, a portion of profits will be donated to Charity Water (charity: water), a non-profit organization bringing clean and safe drinking water to people in developing nations.

Most of us have never really been thirsty, but currently 1.1 billion people on the planet don’t have access to safe, clean drinking water. Even in tough economic times, it is important to remember those suffering around the world in need of our help. America is focused on overcoming this recession, but with our commitment to change it’s still necessary to help others. That is why April Rain Skin Science® remains socially conscious and continues its charitable support of Charity Water.

“Sometimes I feel like my day is so hectic juggling between work and being a new mother,” said April Zangl. “But when I learned that some women have to walk more than three hours every day just to get fresh drinking water and 4,500 children die every day from water related diseases, I was overwhelmed with feelings of heart break, humility and desperation. I was desperate to do my part and that’s why I decided to donate a portion of profits to Charity Water. I’m hoping we can all lend a hand to every mother this Mother’s Day, whether it is by way of charity: water, or by way of prestige beauty product.”

April Rain Skin Science® is available at http://www.aprilrain.com and at prestige beauty retail locations nationwide. For more information about April Rain® and “Beauty for Pure Water”, visit http://www.aprilrainskinscience.com. For more information about Charity Water, visit http://www.charitywater.org.

About April Rain Skin Science, Inc.

April Rain®’s passion is to formulate fresh science with pure nature skin treatments that create clinically proven results for people who are serious about achieving truly younger, radiant and more beautiful skin. April Rain® is not only obsessed with healthy skin but with helping people by supporting charity: water, a non profit organization that brings clean, safe drinking water to people in developing nations. Positively drenching your skin with fresh science from April Rain®.

Media contact:

Justin Dotterweich

April Rain Skin Science®

jdotterweich(at)aprilrainskinscience.com

1085 12th Ave NW Ste D5, Issaquah, WA 98027

Phone: (800) 932-9873 ext: 4368

Fax: (800) 932-9873

http://www.aprilrainskinscience.com

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Question by bryan j: jessica alba?
jessica alba the female actress anyone know if she is ticklish

Best answer:

Answer by E H-zay
Yes she is.

Give your answer to this question below!

Question by FALCO: Jessica Alba?
Please, Iam no psycho. i just love tattoos. Anyways…I have a tattoo of Jessica Alba. Is there anyone out there that can help me get to her, i just want her to be able to see my tat. Maybe she can sign it. Then I can get her autograph tattooed onme also. Yeay!!! Lets help me get to her, c’mon people somebody out there has to have a way?

Best answer:

Answer by cheesehead
call her agent.

Add your own answer in the comments!

YOUAND.ME – Free Dating Site Makes 500 Babies

(PRWEB) April 25, 2009

The YOUAND.ME free dating site has just given birth to a new feature, YOUAND.ME MAKE BABIES, and it offers this proprietary morphing technology on the http://www.YOUAND.ME site for its members to have fun and make virtual babies with other members or anyone else. All you need to do is load their photos as well as yours and you get the chance to create a virtual baby in 9 seconds, not 9 months.

Curious to get an idea how the love creations of you and your potential match will look? Guess no longer. YOUAND.ME is the first online dating site to launch a partner morphing tool. Soon, the site also will allow members to morph with their favorite celebrities. You have to make sure their photos are in the public domain and YOUAND.ME encourages its members to morph with only single celebs. Sorry, Brad Pitt, Jessica Alba, Denzel Washington, Angelina Jolie, Adriana Lima, Beyonce, Tom Brady, Gisele Bundchen and J-Lo are already taken. But we understand Li-Lo (Lindsay Lohan), Rihanna, George Clooney, Shrek, Jennifer Aniston, and Madonna are available – at least for now.

YOUAND.ME offers free online dating. The Make Babies feature comprises proprietary technology that does not mix and create images to make a photo-hybrid baby picture. Instead, it utilizes identification and recognition technology to detect specific facial traits and features for creating a virtual baby’s face that resembles the morphing of these features.

To get the best results from the YOUAND.ME MAKE BABIES morphing feature, you should upload a clear frontal photo. Then you will need to upload the best facial frontal image of your co-creator, then you will need to select a name and a gender. You can also make modifications with regard to ethnicity and race; and you even get the chance to ”recreate your baby”, if you’re not completely satisfied with his or her appearance. To morph with members on the YOUAND.ME free dating site, you will need to right click on a member’s photo, save it, then upload it as Parent 1 or Parent 2. Next, you get to choose a name, gender, and the desired ethnicity or the default of 90% detection rate.

YOUAND.ME requests that morphing members be responsible parents and make as many babies as members desire, but the YOUAND.ME team advises daddy and mommy morphers to give their virtual YOUAND.ME babies the care and devotion they deserve.

YOUAND.ME is setting up a college fund for all virtual YOUAND.ME Babies, as the team firmly believes in providing the best opportunities for the YOUAND.ME Children. The site is also holding a contest for the “most beautiful” YOUAND.ME virtual baby of the month, and it will donate $ 100 to UNICEF in the YOUAND.ME virtual baby’s name.

Several of YOUAND.ME’s 35,000 members have already morphed and given birth to beautiful YOUAND.ME virtual members. One member, who wishes to remain anonymous, beams with joy when speaking about her virtual child. “Actually, my sweetie is about what I’d imagine my ideal baby would look like,” she states. “I’m a little nervous as a novice virtual mommy, and I’ve yet to break the news to the virtual daddy.”

Since launching the baby morphing feature on the http://www.YOUAND.ME free dating site, members have given birth to over 500 virtual babies. Attached are some photos from the YOUAND.ME play room.

The YOUAND.ME online dating site pays for all the baby delivery expenses – as everything on YOUAND.ME is completely free – connecting, blogging, gaming, uploading, video chat, messaging, dating, morphing, and even having virtual babies. So welcome to http://www.YOUAND.ME and start connecting and morphing with that special someone. Magic happens everyday at YOUAND.ME and it strives to make your dream come true.

Contact:

Helle Staal

Intermedia APS for YOUAND.ME

004521734073

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Video Rating: 3 / 5

Slimming Meets Swimming with the Launch of SPANX® Swimsuits

Bandeau One Piece- Red

Atlanta, GA (Vocus) January 28, 2010

Sweaty palms, a racing pulse, and fear of the water…These are symptoms of SSD (Swimsuit Stress Disorder). A common ailment suffered by 99 percent of women, SSD generally occurs in the spring as women face the dreaded three-way mirror in search of a swimsuit or even just think about getting into one. Now, women can breathe easy and take the plunge with the only known cure for SSD, SPANX Swimsuits!

The brand known for revolutionizing women’s undergarments is answering the call of women yet again and diving in with the launch of SPANX Swimsuits. Designed with the same patented Spanx Thinnovation™ that helps stars like Jessica Alba and Oprah get red carpet-ready, SPANX Swimsuits offer something for every body type with slimming one-pieces and tankinis, figure-flattering bikinis, a flirty swim dress, and a chic bubble skirt to help you take cover in style.

“I grew up in Clearwater, Florida, with a drawer full of swimsuits that all seemed to squeeze and pinch in all the wrong places,” said SPANX founder Sara Blakely. “And, when I heard that we were getting calls and e-mails from women asking if they can wear SPANX under their swimsuits, the visual of those tan lines was something I couldn’t bear! I knew it was time for a better option. So, I got the team together, and we created a line of comfortable, slimming, and really cute swimwear for ourselves and for all of the SPANX fans who have been asking for it for years.”

Simply to dive for, SPANX Swimsuits incorporate smart features to boost any girl’s poolside confidence:

    Released leg openings offer secure fit without the squeeze
    Great options for “the girls”: removable cups, underwire, or molded soft cups
    Slenderizing color blocking creates illusion of a trimmer tummy and narrower waist
    Luxurious, super premium Italian jersey fabric ensures suits will look new wear after wear
    Innovative compression liner provides comfortable yet powerful shaping all around midriff
    Runway-influenced details like swim velvet tiers and ruching keep you on the fashion forefront
    5 different bottom styles sold as separates allow you to choose amount of control and coverage

The full collection is now available on spanx.com and will be at the following retailers by mid-February: Saks Fifth Avenue & Saksfifthavenue.com, Neimanmarcus.com, Bloomingdale’s & Bloomindgales.com, Dillard’s, Belk, Lord and Taylor, Von Maur, and Victoriassecret.com. Select styles available in sizes: 4-16, ranging from $ 186-$ 226. Color offerings include: Black, Flamingo, Chocolate, Pool, Teal, and SPANX Red.

ABOUT SPANX

Ten years ago, Sara Blakely began her mission to make the world a better place, one butt at a time. A frustrated (yet fashionable) consumer-turned-entrepreneur, Sara reinvented shapewear with innovative designs and smart features and won the hearts of fashion-loving women, from Oprah Winfrey to Gwyneth Paltrow. Obsessed with creating comfortable garments that minimize figure flaws, Sara has helped create more than 150 problem-solving products and recently entered the bra business with the ground-breaking Bra-llelujah! In 2006 Sara brought her shapewear know-how to more women with the national launch of ASSETS®, a new collection of shapewear and legwear designed to help women achieve their own red carpet look for less. Continuing to raise the bar with innovative products women want, in 2009 Sara launched Haute Contour®, a lingerie-inspired collection known as the dessert of shapewear™. Today, after many years of demand, Spanx brings their industry expertise to the pool and the beach with swimwear and to men with a new collection of compression undershirts.

For more information, contact: Maggie Adams, 678-500-1246

http://twitter.com/SpanxINC

http://www.facebook.com/SPANXInc

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